Connections 2026

3–4 June 2026
Chicago, USA

Connections 2026 is Salesforce’s premier marketing and commerce conference, bringing together marketers, digital leaders, and customer experience professionals in Chicago for two days of learning, innovation, and hands-on exploration of AI-driven customer engagement.

The event focuses on the future of marketing in the age of agentic AI, showcasing how businesses can design intelligent, real-time, and personalized customer experiences across every channel. It is where strategy meets execution, with deep dives into Salesforce’s latest innovations across Marketing Cloud, Data Cloud, and AI-powered customer journeys.

Connections features keynote presentations, product announcements, technical workshops, and real-world customer stories that demonstrate how organizations are evolving toward always-on, adaptive engagement models. It is designed for professionals working across marketing, commerce, and customer experience who want to understand how AI is reshaping growth strategies.

Attendees can explore hands-on sessions, interactive demos, and expert-led discussions focused on topics such as personalization at scale, cross-channel orchestration, real-time data activation, and building AI-powered marketing workflows. The event also highlights practical use cases that show how companies are improving acquisition, loyalty, and conversion through intelligent automation.

Beyond sessions and product learning, Connections is also a place for networking, peer learning, and connecting with product teams, partners, and industry leaders shaping the future of marketing technology.

Registrations for Connections 2026 are currently open.
Official event website: salesforce.com/connections